Terms of Service
Effective June 3, 2026 · Last updated June 9, 2026
These Terms of Service (the “Terms”) are a binding agreement between you and Rubia Reserve, LLC, a Delaware limited liability company (“Rubia Reserve,” “we,” “us,” or “our”), governing your use of rubiareserve.com (the “Site”) and any purchase you make through it. Please read them carefully. Section 16 requires most disputes to be resolved by binding individual arbitration and waives your right to a jury trial and to join a class action. Your use of the Site is also governed by our Privacy Policy.
1. Acceptance
By using the Site, creating an account, or placing an order, you agree to these Terms and our Privacy Policy. When you create an account or check out, you will be asked to affirmatively agree by checking a box or clicking a button. By placing your order, you agree to these Terms, including the binding arbitration agreement and class-action waiver in Section 16. If you do not agree, do not use the Site or purchase from us.
2. Who may use the Site
You must be at least 18 years old (or the age of majority where you live, if higher) and able to enter a binding contract. The Site is intended for adults and is not directed to children.
3. Your account
You are responsible for keeping your login credentials confidential, for the accuracy of the information you provide, and for all activity under your account. Tell us promptly at hello@rubiareserve.com if you believe your account has been used without your authorization. We may suspend or close any account at our discretion, including for any violation of these Terms.
4. Products, descriptions, and pricing
- Descriptions and images are illustrative. Coffee is an agricultural product; harvest, lot, and crop year vary, and our tasting descriptions are honest impressions, not guarantees of a particular flavor in your cup.
- Prices and availability are shown in U.S. dollars and may change at any time without notice. Our coffees are produced in small quantities and may sell out or be available only seasonally. We may limit quantities or discontinue any product at any time.
- Errors: we may correct any error in a description or price, and may cancel or decline an order placed at an incorrect price, even after the order is confirmed. If we cancel a paid order because of a pricing error, we will refund you in full.
5. Orders and order acceptance
Your order is an offer to buy. The confirmation screen and any order-received email acknowledge that we received your order; they do not by themselves mean we have accepted it. A contract is formed only when we send you a shipping confirmation. We may refuse, limit, or cancel any order, or limit quantities per customer or household, for any lawful reason, including suspected fraud, unauthorized resale, or unavailability.
6. Payment
Payments are processed by our payment processor, Stripe. Prices are charged in U.S. dollars. By placing an order you authorize us and Stripe to charge your payment method for the total shown at checkout, including shipping and any applicable taxes. We do not receive or store your full payment card number. If a payment fails or is reversed, we may cancel the related order. Any applicable sales tax is calculated and shown at checkout.
7. Shipping and delivery
- Roasting and dispatch: our coffee is roasted at origin by the farm and then shipped, so dispatch timing varies by lot and origin. Orders are dispatched when stock is available, and any estimated delivery window is measured from the date your order ships, not the date you order.
- Shipping cost: shipping is calculated at checkout based on your delivery address, the weight of your order, and the available carrier services. You will see the exact charge before you complete your purchase.
- Carriers: within the United States we ship via USPS, UPS, or FedEx. Internationally we ship via DHL Express. Estimated transit times vary by destination and carrier.
- Shipping timeframe: we will ship within the time stated at checkout or, if no time is stated, within 30 days. If we cannot, we will notify you and give you the choice to consent to the delay or cancel for a full refund.
- Accurate address: you are responsible for the delivery address you provide; we ship to the address as entered.
- Risk of loss: all orders are shipment contracts. Title and risk of loss pass to you when we deliver the package to the carrier, and we are not responsible for carrier delays. If your order arrives damaged or incorrect, see the Returns section, and we will help you pursue a carrier claim. Where the law where you live gives you additional rights for goods lost or damaged in transit, nothing in these Terms limits those rights.
8. International orders
We ship to many countries via DHL Express. Orders shipped outside the United States are sent on Delivered at Place (DAP) terms. This means import duties, customs fees, VAT, GST, and any other taxes assessed by your country are not included in the price you pay at checkout and are your responsibility. As the recipient, you are the importer of record in your country. DHL Express will contact you to arrange payment of any assessed charges before or upon delivery.
- You are responsible for knowing and complying with your country’s import rules. Some countries restrict or heavily tax coffee imports, or require importer registrations or permits we do not hold; those destinations are excluded automatically at checkout. If your country is not available at checkout, this is why.
- Duties are non-refundable: import duties, taxes, and customs charges are not refundable by us. If a shipment is refused, returned, seized, or destroyed by customs because duties are unpaid or local import requirements are not met, we cannot refund the original shipping charge or any duties, and if the parcel is returned to us we may deduct our actual return-shipping cost from any refund.
- Local consumer rights: your mandatory consumer rights under the law where you live continue to apply where the law requires, and nothing in this section removes them.
- Export compliance: our products are low-technology consumer food goods that generally require no U.S. export license. We do not ship to destinations subject to comprehensive U.S. embargoes, or to any person or entity on a U.S. restricted-party list. By ordering, you confirm that your purchase and import are lawful where you live.
- Regulatory changes: customs and food-import rules change. We cannot guarantee clearance in every country, and we may suspend orders to a destination if we cannot meet its requirements.
9. Returns and refunds
Because freshly roasted coffee is a perishable food product, we do not accept returns or exchanges of roasted coffee, and we do not refund for a change of mind, a taste preference, or an item ordered by mistake.
If we got it wrong, we will make it right. If you received the wrong item, or your coffee has a genuine quality defect (not a taste preference), or it arrived damaged, contact us at hello@rubiareserve.com within 7 days of delivery with your order number, the roast-date or lot code on the bag, and a photo. We will replace or refund the item at our discretion.
Cancellations: you may cancel an order at no charge any time before it ships by emailing hello@rubiareserve.com. Once an order has shipped it cannot be cancelled.
EU and UK customers: roasted coffee is a food product that deteriorates after roasting, so the 14-day right of withdrawal for distance sales does not apply once your order has been dispatched. You may still cancel before dispatch as described above, and your statutory rights for goods that are faulty or not as described are unaffected.
A summary of this returns policy also appears on the product page and at checkout. Wholesale orders are governed by separate trade terms (Section 20), not this consumer return policy.
10. Subscriptions
We do not currently offer subscriptions or recurring orders. Every order is a one-time purchase. If we add a subscription option in the future, we will disclose the billing terms clearly and obtain your consent before any recurring charge, and provide an easy way to cancel.
11. Intellectual property
The Site and its contents — including the “Rubia Reserve” name and logo, text, photography, design, and product names — are owned by us or our licensors and are protected by law. We grant you a limited, personal, non-exclusive, non-transferable, revocable license to view and use the Site for your own non-commercial use. You may not copy, reproduce, scrape, republish, sell, or create derivative works from the Site without our prior written permission. Other names and marks are the property of their respective owners.
12. Acceptable use
You agree not to use the Site unlawfully; place fraudulent orders; resell our products without our authorization or misrepresent an affiliation with us; scrape or use automated means to access the Site; interfere with its operation or security; or upload anything harmful. We may suspend or terminate access for any violation.
13. Disclaimer of warranties
The Site and its content are provided “as is” and “as available,” without warranties of any kind regarding the Site itself. We stand behind the coffee we sell as described in the Returns section. To the fullest extent permitted by law, we disclaim all implied warranties, including merchantability and fitness for a particular purpose, and no advice or information you obtain from us creates any warranty not expressly stated here. Some states and countries do not allow the exclusion or limitation of implied warranties, so some of the above may not apply to you, and you may have additional rights under the law where you live.
14. Limitation of liability
To the maximum extent permitted by law, Rubia Reserve and its owners, members, employees, and suppliers will not be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages, or for lost profits or goodwill, arising out of or relating to the Site or your purchase, even if advised of the possibility. Our total liability for any claim relating to a product will not exceed the amount you paid for that product. Nothing here excludes liability that cannot be excluded by law, including for personal injury caused by our negligence, gross negligence, willful misconduct, or fraud.
15. Indemnification
You agree to indemnify and hold harmless Rubia Reserve and its owners, members, employees, and suppliers from any claims, losses, liabilities, and reasonable attorneys’ fees arising out of your breach of these Terms, your misuse of the Site, or your violation of law or the rights of a third party.
16. Dispute resolution; arbitration; class-action and jury-trial waiver
PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO SUE IN COURT AND TO PARTICIPATE IN A CLASS ACTION. You agree to this Section when you accept these Terms at account creation or checkout.
- Informal resolution first: before starting arbitration, you agree to email hello@rubiareserve.com and give us 30 days to try to resolve the dispute informally.
- Binding individual arbitration: any dispute that is not resolved will be settled by binding, individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, under the Federal Arbitration Act, rather than in court — except as stated below. The arbitration will be held by videoconference or, if an in-person hearing is needed, in the federal judicial district where you live.
- Class-action and jury-trial waivers: disputes will be brought only on an individual basis, not as a class, collective, consolidated, or representative action, and the arbitrator may award relief only in your individual favor. You and Rubia Reserve waive any right to a jury trial.
- Small-claims and confidentiality: either party may instead bring an eligible individual claim in small-claims court. The arbitration and its outcome are confidential, except as needed to enforce an award or as required by law.
- Arbitration fees are allocated under the AAA Consumer Arbitration Rules.
- 30-day opt-out: you may opt out of this Section by emailing us within 30 days of first accepting these Terms; opting out does not affect the rest of the Terms.
- Time to file a claim: except for claims that cannot be shortened by law (including certain consumer-protection, fraud, and willful-misconduct claims), any claim arising out of or relating to the Site or a purchase must be filed within one (1) year after it arises, or it is permanently barred.
- Survival: this Section survives termination of these Terms. If the class-action waiver is found unenforceable for a particular claim, that claim proceeds in court, but the rest of this Section still applies.
17. Governing law and venue
These Terms are governed by the laws of the State of Delaware, without regard to its conflict-of-laws rules, together with applicable U.S. federal law (including the Federal Arbitration Act). Subject to the arbitration section, the state and federal courts located in Delaware will have jurisdiction over disputes, except where the law of your home jurisdiction gives you the right to bring a claim there. Nothing in these Terms waives any mandatory consumer-protection right you have under the law where you live that cannot be waived by contract.
18. Changes to these Terms
We may update these Terms at any time. We will post the updated version with a new effective date, and the changes take effect when posted. Your continued use of the Site after that means you accept the updated Terms. If we make a material change to the arbitration section above, we will take reasonable steps to notify you, and you will have the opportunity to opt out as described in that section.
19. Force majeure
We are not liable for any delay or failure to perform caused by events beyond our reasonable control, including weather, crop failure, or natural disaster; government actions, export or import regulations, allocations, tariffs, embargoes, or trade restrictions in origin, transit, or destination countries; port or customs delays; carrier disruptions; labor actions; pandemics; and failures of utilities or third-party services.
20. Wholesale and trade buyers
Wholesale and other trade purchases (by cafes, roasters, and similar businesses) are commercial transactions governed by a separate wholesale agreement and trade terms, which control over these Terms for those purchases. These consumer Terms — including the consumer return policy in Section 9 — do not apply to wholesale orders, and nothing here overrides a signed wholesale agreement. Apply through our wholesale page.
21. Third-party links and services
The Site uses and may link to third-party services, including Stripe, Google, our hosting, email, and shipping providers, and others. We are not responsible for the content, products, or privacy practices of third parties; your use of those services is governed by their own terms.
22. Feedback and reviews
If you send us feedback or submit a review or testimonial, you grant us a perpetual, worldwide, royalty-free, sublicensable license to use, reproduce, and display it in connection with our business and marketing. You confirm your submission is yours to give and does not violate anyone’s rights.
23. Text messages
We do not send marketing text messages. If that changes, we will obtain the consent the law requires, provide clear opt-out instructions, and update these Terms and our Privacy Policy first.
24. Miscellaneous
- Severability: if any provision is unenforceable, the rest remains in effect.
- Assignment: we may assign these Terms (for example, in a merger or sale of the business); you may not assign yours without our consent.
- Entire agreement: these Terms and the Privacy Policy are the entire agreement about the Site and supersede prior communications.
- No waiver: our failure to enforce a provision is not a waiver of it.
- Contact: questions about these Terms? Email hello@rubiareserve.com.